Professionalize Your Business
How to Grow Your Small Business
A book by Donald Miller:
“Until you professionalize your operation, it's potential is limited. The amount of money you make and your ability to have a positive impact on the world will be limited.”
The systems that allow you to professionalize your business are:
Leadership
Marketing
Sales
Products
Overhead and Operations
Cash Flow
Leadership Overhead & Operations
The most important thing a leader can do is provide a unifying vision to the people they lead. You are going to learn how to create and communicate a vision that ensures the growth of your small business.
The number one cost for most businesses is labor. Payroll shouldn’t be a burden. When you align your team around three economic priorities and then get everybody working together to meet those objectives, your labor force remains lean because they are so productive. If you’re having trouble creating a predictable reliable workflow that builds your company rather than burdens it this playbook will work for you!
Marketing and Sales
Clarify your message so customers will engage! When you clarify your message using the StoryBrand Messaging Framework, more customers will be moved to action.
Very few people like to sell. But if you own or lead a small business, you have to. The Customer is the Hero Sales Framework helps you stop selling and invite customers into a story. It’s the sales framework for people who hate to sell. And it works.
Cash Flow
Manage your small business cash flow using five checking accounts.
We’ve all read our profit and loss statements but do they really help you make decisions? Does your P&L help you understand how much money you have, how much money the business has, how much money you’ve set aside for taxes, how much profit the company is really making, and whether or not you have enough cash on hand to invest in a great investment opportunity?
If not, manage your business with five checking accounts and you will have clarity (and security) moving forward. Your small business finance does not have to be complicated.
Product Optimization
The best way to increase your profit margin is to sell more of the products that generate the most profit. Few business leaders really know where their profit is coming from.
After you optimize your product offering for profit, you will know exactly how to grow your bottom line revenue.
The Product Optimization course can be purchased as an add-on the the other courses (at a special price) or as a course on its own.
